"Wizards of Waverly Place: The Movie" Bringing the Magic of Disney to Time Warner Cable Customers

An increasingly hot Disney Channel property spins off new opportunities for Time Warner Cable to grow reach among kids and Families.

Prior to kicking off a new season of "Wizards of Waverly Place" - the #1 program in its time period last year - Disney Channel premiered "Wizards of Waverly Place: The Movie" on August 28.

To drive awareness for the new movie, and create value for Time Warner Cable, Disney Channel partnered with TWC in Los Angeles to host an invitation only, advanced screening of Wizards of Waverly Place: The Movie at Disneyland. On August 22, 500+ Time Warner Cable "All The Best" Customers (3 product bundle customers) were joined by key LA based TWC Execs and their families and treated to breakfast, an advance screening of the movie and a day Disneyland.

In addition to the LA Event, on August 28th, Disney Channel and Radio Disney partnered with Time Warner Cable in Buffalo, Dallas, Milwaukee & Charlotte, and Cox Communications in Tulsa, to host premiere "day of" screening events for their best customers. The events leveraged the unique synergy opportunities we have across the Walt Disney Company, and the proven drawing power of the Wizards of Waverly Place franchise, to bring the Magic of Disney to thousands of fans across the country.

Affiliates can still get in on the excitement with the new season of Wizards of Waverly Place kicking off in October. Images, taggable spots and talent reads are available on the Affiliate Zone, click here and are designed to help drive affiliates On Demand business and create value for current digital cable customers. For more info on local opportunities, contact your DEMN Affiliate Marketing Rep.

Upcoming Disney Channel Original Movies Include Camp Rock 2: The Final Jam - Fall 2010 stayed tuned for affiliate opportunities.