Advertising Experience

2007-present FREELANCE

2002-2007 DRAFTFCB (formerly Foote Cone Belding), NY – writer for MetLife (print, DM, radio, TV, websites, webcasts) Eli Lilly (website, introductory DM campaign and newsletters for Strattera and Yentreve), Chase (print and DM), Trane (corporate capabilities video and brochures), Patanol (TV and DM) Lovaza/Omacor (print, DM, website), Synagis (print, DM and newsletters), J. P. Morgan (print), Cord Blood Registry (print, DM), Fosamax (DM), new business

1998-2001 THE LORD GROUP, NY – writer for Bell Atlantic/Verizon (TV, print, radio, DM, web, CD-ROMs, newsletters), Key Bank (print, DM, events marketing), Siemens (print), Breyer's Yogurt (TV and print), America's Promise (new business pitch, TV, radio and print), Kyocera Mita copiers (print), USAA insurance and financial services (new business pitch, print, DM), March of Dimes (TV, radio), Hitachi, Swissôtel, new business

1996-1998 JORDAN, MCGRATH, CASE  & PARTNERS, NY -  permalance. SmithKline Beecham (TV and print for Tums, Nicorette, Nicoderm CQ, Gaviscon, Tagamet), Nat’l Osteoporosis Fdn. (TV), Rogaine (TV & print), P&G (TV for Safeguard, Bibsters), Luzianne Tea (new business pitch)

1995-1996  HARRISON, STAR, WEINER & BEITLER,  NY  (an Omnicom agency) - VP, Creative Director of Consumer Healthworks, their consumer division. Bristol-Myers-Squibb (new business pitch for Glucophage), consumer campaigns for Glaxo-Wellcome (Wellbutrin), Bayer (Actron), Blue Cross of Florida, Hogill (Orafix), professional campaign for Bayer Aspirin.

1993-1995  FREELANCE (see below).

1982-1993  DDB NEEDHAM, NY, SVP, Creative Director, responsible at  various times for GTE (corporate and all products, including their telephone and information networks, and Sylvania lightbulbs), Bristol-Myers (Mineral Ice), Seagram (8 brands, incl. Crown Royal), Campbell (SpaghettiO's) and American Airlines (International); I was also ACD and copywriter on NEC (computers, monitors and video games) Amtrak, Excedrin and Excedrin PM, Hershey (Reese's Pieces), Ore-Ida, Chivas Regal, Tropicana Coolers, Weight Watchers, The New York State Lottery and Volkswagen, among others.  At Needham Harper, before the merger, I was the ACD responsible for Xerox (corporate and all products, including computers, printers and copiers --- the "Team Xerox" concept) and Sandoz (Triaminic cold medicines & Dorcol pediatric medicines).  At both shops, I pitched new accounts and gave speeches to client organizations, ad clubs and student groups.

1981-1982 CUNNINGHAM & WALSH, LA, VP, Creative Director, responsible for the creative output of the LA office, primarily for the introduction of Mitsubishi Motors to the USA (Achieve Mitsubishi).

1980-1981 SCALI MCCABE SLOVES, NY, creative projects for Mrs. Paul's, Prince Matchabelli, Hertz and new business.

1978-1980 DOREMUS & CO. NY, SVP, Director of Creative Services, responsible for the creative output of the NY office and 9 branch offices.  I was brought in to modernize and upgrade the Creative Dept., as well as pitch new accounts, make presentations and create ads.  Major clients included Chase Manhattan (corporate), Casio (all products --- the "Where Miracles Never Cease" theme), The Dime Savings Bank, Heineken Beer, Forbes Magazine, Salomon Brothers, East River Savings Bank, St. Paul Savings, The Dime and Southeast Bank of Florida.

1966-1978 DOYLE DANE BERNBACH, NY, VP, Copy Group Supervisor. I worked on over 30 accounts at DDB, including Volkswagen, Avis, Polaroid, P&G, American Airlines, GTE (incl. Sylvania), Uniroyal ("Uni, Roy and Al"), Mobil, Heinz, Sony, Clairol (Great Day), Audi (the Fox introduction), Bankers Trust (the "Miss-A-Month" loan, the "Pyramid" campaign), United Virginia Bank, Olin (corporate and products), Columbian Coffee, CBS (news and program promos), Gillette, Crunchola, Whirlpool, Celanese and 20th Century-Fox (the "Star Wars" trailer, poster and advertising), and contributed my time to the Advertising Council (Drug Abuse --- the "10 Little Indians" spot), the Legal Defense Fund, Friends of the Earth and the NYC Health Dept., among others.

Freelance

OGILVY, NY – IBM (newsletter for the AS/400 computer, introduction of the PC Power Chip and global information network) and AT&T (print for videoconferencing products, global network announcements, Customer Access newsletter and PASSAGEWAY interactive program)

DOTGLU, NY (the interactive agency of Kirschenbaum & Bond) –The Chart Room Services section of the Medscape website  (medical site to doctors, healthcare organizations and labs)

YOUNG AND RUBICAM, NY - writer for Straight Talk, Y&R’s global online newsletter, AT&T (TV and print)

FCB (General and Direct) Gateway computers (DM), Alamo Rent-A-Car (print and DM), Chase (new business pitch), Citibank (Classic Visa Card, Investment Services – TV and print), AT&T DIRECTV, mainframe computers (print, DM and anti-MCI TV)

SEAGRAM – Crown Royal (DM)

THE LORD GROUP, NY - Baker’s Chocolate (print)

WUNDERMAN, NY – MetLife (new business pitch), AT&T WORLDNET (print), Citibank (college print), Zeneca’s Accolate (TV)

DMB&B, NY – The LG Group (TV and print global corporate campaign) and P&G (website and email for Pampers)

BOZELL, NY – Bell Atlantic/NYNEX Cellular (radio and DM)

GREY, NY – P&G (TV for Sure Antiperspirant)

ALLY & GARGANO, NY - The Bank of New York  (TV and print campaign, acting as the interim president of their banking division)

EARLE PALMER BROWN, NY – Chase (small business DM and in-branch merchandizing campaign) and PBS promos

KANE & BORTREE, NY - Sucrets, AT&T, US West, Clorox & Advil (positionings)

COMBE, INC., White Plains - Just For Men (TV campaign)

H/M/S, Columbus - Community Mutual Insurance (TV & print for their HMO)

ALTMAN, NY - Metropolitan Museum of Art & NYC Ballet (print)

Awards

About 100 different awards from the Cannes Festival, Venice Festival, Clio, ANDY, ADDY, the One Show, Copy Club of NY, Communications Arts, A.I.G.A., Saturday Review, AD Clubs of NY, Philadelphia, Richmond, Town Crier (financial), CAPRA (Public Service PR), Effie, Rutger's, CEBA (minority advertising), CINE Golden Eagle (TV documentaries), etc.

Writing

XXX, novel

Disconnections, novel

The American Book of the Dead, fantasy/novel

Star Wars, trailer of the movie, now in the Chicago Museum of Art

Crimes of the Unconscious, novel

The Girl Watcher, comic novel, published by Putnam in hardcover, Warner in Paperback, and in various foreign editions

Forgeries of the Heart, novel, published by iUniverse

The Madman’s Kiss, novel, optioned by Ridley Scott, Percy Main Productions, published by iUniverse

Frederick Law Olmsted, docu-drama teleplay, produced on PBS, directed by Ted Timreck

The Madman’s Kiss, screenplay of the novel, optioned by Ridley Scott, Nancy Tanenbaum, David Heyman and Amy Israel

The Reluctant God, fantasy/saga, published by iUniverse

The Age of Secrets, screenplay

Andris in Isolation, play

The Agency, screenplay, optioned by Nancy Tanenbaum and David Heyman

Out of Bounds, screenplay, written for Paramount

Temporary Insanity, screenplay, written for 20th Century-Fox

Human Relations, screenplay

By Reason of Insanity, screenplay, written for Universal

Going Nowhere, screenplay, written for Universal, optioned by The Oil Company

The Fanatic, novel, published by Author's Choice Press, optioned by Kenmell Productions

The Last Day of Petter Grenager (Exhibit A), novel, published by iUniverse

The Copley Chronicles, family saga, published by Writers Club Press

The Hare, short screenplay, directed by Pippa Marks, premiered at BAFTA, London

Taoudenni, screenplay

Women of Qam, play

Connla vs. The Faerie Maiden, play, directed by Jake Carr

Voices and Thunderings, screenplay

Hidden in Plain Sight, screenplay

Three Short Screenplays

- The Alshairan Society

- To Johnny

- A New York Experience

Crying in the Wilderness, screenplay

Acid Rains of Fortune, novel

The Immortal, screenplay in progress

Personal Data

Married, 2 children.  Education: Université de Paris (Sorbonne), Boston University (B.A. in philosophy).  Hobbies: piano, travel, rollerblading, medieval history and ballet.



Handy Guide To Accounts I've Worked On